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He stressed that, 'the Maha Kumbh is beyonf any other event in spirituality. It is the making of never seen before religious experience. Ganga puja was conducted while he attended the ISKCOND temple along with the Mela which Adani referred to as 'all the Kumbh Mela devotees receiving the Maha in form of prasanda. '

Mrs Adani and other family members participated as he did in offering prayers and doing 'Aarti' at the astronomical confluence of rivers (Prayagraj).

The is hands down the most incredible experience I have had in my life... I would like to express my appreciation towards PM Modi and CM Yogi Adityanath because the management that is present here is incredible ... I offer my thanks for the blessings from Maa Ganga. After completing the prayers, the Chairman of Adani Group made those statements.

On 9 January, Adani Ahmedabad, met Guru Prasad Swami Maharaj, the Chairman of the Governing Body Commission of ISKCON, to ahve an advanced discussion on the topic of ‘Mahaprasad’ arrangements.

Furthermore, the Adani Group has collaborated with Gita Press to make available at no cost 1 crore copies of the Aarti Sangrah, a compendium of devotional hymns aartis. It was previously revealed by Chief Secretary, Government of Uttar Pradesh, Manoj Kumar Singh that 35 crore pilgrims are expected to attend the Maha Kumbh Mela which will happen near the confluence of Ganga, Yamuna and Saraswati in one place, also known as Sangam.