According to a recent survey, 7 out of every 10 Indians consider gold a safe investment. This information has come to light in a report by Moneyview, which states that investing in gold has had a positive impact on their saving habits. Out of the 3,000 people surveyed, 85 percent said that gold is an essential asset for creating wealth. The reason for this is gold's consistently good returns and its permanent value.

The growing interest of young investors

The survey also revealed that investors between the ages of 25 and 40 are now investing in digital gold along with physical gold. It has become a part of their retirement and long-term savings strategy. In the digital age, a major reason for the inclination towards gold for investment is that investing has become easier through tech platforms.

Benefits of Digital Gold

The survey said that there are many benefits of investing in digital gold, such as guaranteed purity, insured storage, and availability of SIP options. Due to these facilities, people are showing more interest in digital gold. 75 percent of people under 35 years of age are giving more importance to digital gold than physical gold, as it provides more liquidity and easy investment options.

Millennials are inclined toward digital gold.

According to the survey data, about 50 percent of the participants found the ability to buy gold in fractional quantities to be the most attractive. This feature is motivating them to change their investment habits. About 65 percent of millennials have preferred digital gold because of its ease of access and convenience.

The future of digital gold

Moneyview Chief Business Officer Sushma Abburi said that digital gold is changing the way people invest in gold. Due to features like easy availability, security, and low investment cost, more and more people are getting attracted to digital gold.

Thus, it is clear that the trend of investing in gold is increasing rapidly among Indians, especially through digital platforms.